Target's financial losses, as a result of their transgender bathroom escapade, have been significant. In mid-April, the store made this statement: “We welcome transgender team members and [customer] guests to use the restroom or fitting room facility that corresponds with their gender identity.” Yet, this revolutionary policy has resulted in a $5 billion loss since April.
Truth and Action has been following the progression of this fluid story, reporting earlier,
Gender identity is in bold print, all caps in today’s headlines, as well as cranked to 11 in soundbites, forcing all to sit up and pay attention. As a recap, Truth and Action has synopsised exactly what one means by transgender in the following:
Despite making up a very small percentage of the United States population, transgender people — and transgender rights — have been in the news quite a bit lately. The heaviest estimates indicate that 1/400 Americans are transgender. Transgender is not to be confused with transsexual — a term denoting someone who has actually had surgery to change their sexual appearance. To be considered transgender, all one has to do is “identify” as the opposite gender.
The differences between sex and gender have largely been lost on the people advocating for “transgender rights” — or the right for men who identify as women (and vice versa) to be able to use a different bathroom. Sex — being the biological differences between male and female — is the determining factor when one designs restroom facilities. Gender — being the social and cultural roles traditionally associated with sex — does not actually factor into the practicality of restroom use.
The backlash has been substantial necessitating Target's CEO Brian Cornell to spend time on CNBC’s “Squawk Box” in an attempt to reassure investors and customers. His efforts resulted in an even greater decline in stock prices.
Read more the next page, as the boycott of Target, has been effective.