Many menu items have come and gone in McDonald's history, but franchise owners think that perhaps their businesses will soon be history.
“We are in the throes of a deep depression, and nothing is changing,” one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. “Probably 30% of operators are insolvent.”
The owner surveyed feel “leaderless” and that the CEO is trying new things over and over and failing. One owner said, “They are throwing everything they can against the wall to see what will stick,”
McDonald's is trying to revive business following seven straight quarters of same-store sales declines in the US.
The actions taken at the top do not reflect the observations found in the franchises.
“The system is very lost at the moment,” one franchisee wrote. “Our menu boards are still bloated, and we are still trying to be too many things to too many people. …Things are broken from the franchisee perspective.”
Another wrote, “The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days.”
Source: Yahoo Finance